Selling truck equipment into the oil and gas industry can be very rewarding. It can also be a little frustrating, especially when you’re on the road making cold calls. The environment can be muddy, sometimes dark and usually off the beaten path. Pretty much the opposite of cold calling an executive sitting in a modern office with a formal gatekeeper whose job is to keep you out. The oil patch has gatekeepers too. They just look a little different. They’re the guys standing ne